Create a Coaching Culture_March Newsletter Article

  • 08 Mar 2020 1:56 PM
    Message # 8809256
    Karen Betz (Administrator)

    Create a Coaching Culture

    By Roger Connors

    Josh Bersin of Deloitte recently shared, “A coaching culture is the practice that’s most highly correlated with business performance, employee engagement, and overall retention.” We agree, coaching is the most effective mechanism for improving human performance.

    So, why doesn’t everyone in your organization have a coach? Of course, the cost of traditional coaching (over $500 per hour) puts it out of reach for the masses. In addition, many don’t know where to find a coach or, better yet, know they would get a coach for.

    If we are to create a “coaching culture,” we need to reexamine how we define coaching in the organization. Does coaching have to be a 6-month long engagement with multiple sessions? Our research shows that 63% of coaching is 15 minutes or less. They are a simple “pick your brain” conversation or a phone call with a colleague.

    In fact, many of us engage in coaching without knowing it. Whenever we are learning from another person or asking questions of someone, we are engaged in coaching.

    So, the real question is, how do we make these coaching conversations more intentional and frequent in our organization?

    We would recommend the following:

    1. Encourage people to reach out for help.If people are afraid to ask for help, coaching will never take place, nor will people freely give of their time. Make sure your employees feel safe to admit they are “stuck” or could use some help on a project.
    2. Model it. It starts with you! As people see you reaching out for help, they will also feel safe to do the same. What’s more, as you accelerate your own performance with coaching, others will want to join in.
    3. Be clear in your expectations.Instead of “accountability partners” or “company buddies,” coaching should be specific. For instance, if you need to learn how to do a regression analysis, first, find someone who knows how to do it, and then clearly state how and when you would like their help.

    Coaching cultures are not created out of thin air. They need to be nurtured and cultivated. As you redefine coaching in your organization as skill based, bite-sized and real time  you will see a new reality will take hold. People at every level will discover that everyone can have a coach and see their performance impacted in positive, and sometimes transformative, ways.

    Published by ATD Greater Las Vegas March 2020

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