Create a Coaching Culture
By Roger Connors
Josh Bersin of Deloitte recently shared, “A coaching culture is the practice that’s most highly correlated with business performance, employee engagement, and overall retention.” We agree, coaching is the most effective mechanism for improving human performance.
So, why doesn’t everyone in your organization have a coach? Of course, the cost of traditional coaching (over $500 per hour) puts it out of reach for the masses. In addition, many don’t know where to find a coach or, better yet, know they would get a coach for.
If we are to create a “coaching culture,” we need to reexamine how we define coaching in the organization. Does coaching have to be a 6-month long engagement with multiple sessions? Our research shows that 63% of coaching is 15 minutes or less. They are a simple “pick your brain” conversation or a phone call with a colleague.
In fact, many of us engage in coaching without knowing it. Whenever we are learning from another person or asking questions of someone, we are engaged in coaching.
So, the real question is, how do we make these coaching conversations more intentional and frequent in our organization?
We would recommend the following:
Coaching cultures are not created out of thin air. They need to be nurtured and cultivated. As you redefine coaching in your organization as skill based, bite-sized and real time you will see a new reality will take hold. People at every level will discover that everyone can have a coach and see their performance impacted in positive, and sometimes transformative, ways.
Published by ATD Greater Las Vegas March 2020
ATD Greater Las Vegas
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